Wednesday, December 15, 2004
book club
books
a lineup of my fav books:
1) the best short stories of j.g. ballard
2) luke sullivan's a guide to creating great ads
3) dr cindy pan's pandora's box
4) paul arden's it's not how good you are, it's how good you want to be
5) edward de bono's the de bono code book
6) chuck palahniuk's non-fiction
7) matt beaumont's e
8) david ogilvy's confessions of an advertising man
strangely, books like "e" and "the guide to creating great ads" are better enjoyed if you've been in the industry for six months or longer. twisted humors, screwed up agencies, scandalous adventures and whathaveyous. "e"'s my fav bedtime novel cos it not only makes me smile but its my way of relieving the full fledged agency way of life i had for three years.
missed working on creative pitches (never mind if we always lost a certain property giant to another "localised" MNC due to guanxi), focus groups and briefings.
missed the bitchy traffic people.
missed the hokkien production people.
missed the temperamental art directors.
missed the fast talking copywriters (didyounotnoticemostcopywriterstalkrealfast?).
missed the inefficient media planners.
sniff. so what the fuck am i doing in a creative house when all i really want is being a suit again?
bee wrote this at 8:57 PM
2peekaboos
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At 10:13 PM,
said...
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the little book by paul arden is a must read. so everyone please go and get it before everyone gets it. one of the best written book ever. i gave it to a suit last xmas. man she's going be big..BIGGGGG.
de bono...he has a new book out..How to have a Beautiful Mind. i got mine in thailand.... surprise surprise. not sure if it's out in spore. highly recommended.
tt
bee said...
i found the de bono code book at an obscure corner of a ratty looking bookstore at bras basah (next to basheer i think) for a fraction of the price.
yes, paul arden's little handbook's awesome. i'm still halfway thru ogilvy's book. have tons of ad books i wanna get so if anyone's feeling rich,lemme know and i'll mail u my amazon wishbooklist.
