Tuesday, February 01, 2005
big idea
was pulled into a pitch brainstorming session this morning and reminded me greatly of the much missed excitement and adrenalin of creative pitches.this was for a car launch in malaysia and it was fun throwing 101 silly ideas around, pulling our hair out over restraints, filtering ideas (ensuring proposed concept fits into the budget, overall theme and positioning, logistics, yadda yadda) and finally getting close to the big idea.
fucking awesome.
the very reason why i hung on in this industry.
cos we're here to make an ordinary product extraordinary.
absolutely lovely.
bee wrote this at 5:16 PM
