Monday, July 04, 2005
the one with gahmen campaigns
was reading abi's post on gahmen (un) creatives when ms bee found herself having loads to write bout on gah-men campaigns too, only from an agency's POV of cos.gahmen: local slang for goverment run agencies/ corporate companies
highs:
1. PAYS you on time.
2. great on portfolio ala NAVY, ARMY (it's ironic that gahmen's constantly spouting the propaganda on using local companies, support the entrepreneur shit and then assign their big campaigns to MNCs. fucking waste of time if you ask me.)
lows:
1. always ensure you submit a slightly higher figure on the final quotation cos once its processed, you're not allowed to bill anything else unless its something additional requested by client. otherwise, you just might have to pally with the CEO, production and accounts to get the agency to absorb all costs. holy shit. it's so not funny.
2. approval process is ten fucking times slower cos almost every level has something non constructive to say ie color not right la, font not right la, model not pretty enough la (note: no strategic comments made??)
3. front line gahmen execs need more guts when dealing with their own management. don't be a fucking moron and tell your agency to release an ad just cos your boss signed off on it despite grammar errors detected by the (slow) copywriter. ok, the fault's on both ends for this. note: sometimes ms bee wonders if copywriters/ art directors do that on purpose, you know... this knack of changing things ONLY after client's approval. she swears its an act of testing a suit's patience.
4. cannot be too creative (cos layman "stupid" sporean cannot understand message), cannot be too adventurous ("scarly tiok complain siao liao"), one-creative-for-all type.
and hence you get "safe" creatives lor...meaning stuff that's been tested in the markets with mass approvals... so how now brown cow?
bee wrote this at 5:41 PM
