Thursday, March 09, 2006
of the industry
work can really take its toll on you. everyone around her is going through the same cycle cept that situations are different. from not hitting targets to not being able to complete by deadlines to not being able to deliver 24-7 turnaround, not able to put a stop to anything unreasonable cos you're not the boss (and boss said yes), not able to find sufficient resources cos key people skipped town for a glamourpuss event abroad and worse of all, not able to sort solutions out cos it involves red tape and larger politically sensitive issues which is out of your control.and so what do you do?
she's decided to ask someone for help. she asked for peace, strength and guidance cos she finally understands how certain things are just meant to be. how some challenges in life are not within your reach and that you'll just have to leave it in his hands cos he has the answers and you don't.
like what she told j (the weekend before his breakdown at work), "look j, you can pour your life and blood into the account but you have to understand something too, does your client and top management appreciate it? if yes, go for it. if not, fuck it. you just have to do what you have/ can do, we're mere beings. there are things that we can't just MAKE IT HAPPEN. and really, does it really matter in ten years time?"
advertising is dynamic and liberal, like creative arts but with money in it. we love it and that's why we're in it, through good times and bad. the everyday useless battle may detract us into bitter cynics and hard people but hell, at least we know all ad people are one-of-a-kind (peas in a pod) and that at the end of the day, its the very industry which you've just slammed that you find welcoming you back with open arms for the much needed group hug as you seek comfort.
you can depend on me by tony bennett and kd lang
bee wrote this at 8:36 AM
