Sunday, April 30, 2006
reflecting the long weekend
its crazy how a creative brief from direction a ended up shot and edited in direction z. would it not make proper sense to craft what a campaign stands for at the beginning, get the consensus right and brief the agency CORRECTLY rather than to do something based on one's personal agenda only to find yourself screwed when people on top don't think much of PSEUDO creative director's thoughts.how something fun and sporty can evolve into stylish and premium is incomprehensible. then again, like what a planner once told her "we can only do what we can, anything shit that happens beyond our control, too bad, life goes on." what's funnier is how some top people can expect the unrealistic, thinking 300 copies of large sheet printing for outdoor mediums can be printed in less then 2 days and how an offline session can be tweaked simply by "drag and click"???? post and production houses should organise some "idiot's guide to advertising". now she understands why those outside the industry have common misconceptions that ad people are just "frivolous and full of BS". it only takes a few morons to spread the bad name.
anyhow, out with the negative thoughts.
it's been a good recuperating weekend so far after having working past midnight the past couple of months. it's gym day today (finally!), spent some good quality time with the folks and shoe shopping with the other half at pedros. it'll be pedicure late morning (her toes are falling out) and tea at marmalade with the ladies tomorrow. it's been a while since she had a life.
thank God for labour day.
bee wrote this at 9:58 PM
