Monday, May 29, 2006
the little dreamer
friends and new acquaintances have always been puzzled by her decision to stand by the industry all this time despite the constipated bitching and frustrated tears.it sometimes sucks cos your client's a bigtime bully.
it sometimes sucks when key people have no backbone.
it sometimes sucks when insecure people up there backstab little ones fighting massive fires
it sometimes sucks cos its just not worth killing yourself over it.
the list can go on and on and on...so...
why stay on?
for one simple reason.
cos she still believes in what advertising can do for a brand.
she stuck on for the wee possibility of meeting an intelligent client again. someone whom she could spar with on a friendly respectful level on their journey towards building a brand. she's met a handful over the years and they're real gems. they may not possess multi million budgets but at least they believed in themselves, the brand and the agencies who worked with them. they were valued as partners, as people who could help bring the client's ideas and vision to life together as a team. she missed the basic essential happiness of advertising which she enjoyed so much during her earlier days in smaller firms. she missed good advertising, and most of all, good leaders and clients.
so she leaves you a note from paul arden (taken from it's not how good you are, it's how good you want to be)
notes from the pulpit (pg 118):
i am not qualified to speak about God.
i am going to speak about advertising.
that is something i believe it.
when i mention that i'm in advertising, people's instinctive reaction is that you're trying to sell people things they don't want.
they regard advertising as being a bit distasteful.
i am no more or less distasteful than you.
yes, of course i am selling. but so are all of you.
you're hustling and selling or trying to make people buy something. your services or your point of view.
the way you dress when going for an interview or a party, or merely putting lipstick on. aren't you selling yourself?
your priest is selling. he is selling what he believes in God.
the point is that we are all selling.
we are all in advertising.
it is part of life.
cos she still dreams being part of the next adidas, the next heineken. the next absolute vodka. the next tiffany. or simply, the next big thing who believes in the power of a brand.
bee wrote this at 10:20 PM
3peekaboos
-
At 5:36 PM,
said...
-
good post! and inspiring words to someone like me who is going to graduate soon.
i was just wondering if i should try out the advertising industry and what you posted made me feel i should give it a shot.
"go confidently in the direction of your dreams, live the life you have imagined" - henry david thoreau
bee said...
you should. sometimes you never know what you might really fall in love with. :)
said...
hey paul arden has a new book out - it encourages people to quit their job. hehe
