Tuesday, June 13, 2006
about the agency with guts
may be a tad old news but just managed to take a peek at may's marketing and found out...CARAT FAREWELLS TIGER AIRWAYS
marketing understands Carat Singapore is terminating its relationship with Tiger Airways as the media house is unable to meet the budgetary requirements of the low cost carrier.
strategic move. it's sometimes better to let go than to bend over backwards for expectations which you know the agency can't meet.
bee wrote this at 8:52 AM
